Developing a robust and consistent design framework
My goal was to develop a design framework that designers across our team could use to create promo units that fit within the app ecosystem and maintain uniqueness between units.
I tested a variety of layouts and designs. One key restriction was finding layouts that would accommodate many types of art assets provided by our partners, whether they were lifestyle photos, product shots on solid backgrounds, or illustrated. I approached this by applying different overlay shapes, sizes, and colors that could hold descriptive text over a photograph.
I started to identify the layouts that seemed like they could work across many types of art assets. The layouts I selected became the foundation of the framework, providing visual consistency across the system.