Hey, I’m Amanda Chong!

I'm a designer in the San Francisco Bay Area making stuff for work and play.

Most recently worked on the HubSpot Product team designing CMS Hub. Previously created delightful and conversion-oriented customer experiences for the Marketing teams at HubSpot, Shopkick and Axcient. I love a good bowl of ramen, plants, and playing games on my Nintendo Switch.

CMS Hub Growth Theme

I took an innovative approach to website theme design in HubSpot CMS Hub, leading design and strategy for a new theme built to reduce time to value for Marketers.

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CMS Hub Growth Theme

HubSpot Business Templates Directory

I led testing and design for this web application that scales organic traffic to the HubSpot website and delivers hundreds of leads per day. This directory utilizes a design system that I created to allow us to design and build applications like this efficiently.

See the live directory

Read more about my design approach

HubSpot Business Templates Directory

Shopkick Promo Unit Framework

Creating a design system allowing clarity and consistency across in-app communications.

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Promo Unit Guidelines

HubSpot Product Branding

I created a logo design system and wordmarks for each of HubSpot’s core product offerings, or Hubs.

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SNP Technologies

SNP Technologies

I helped SNP Technologies establish a visual brand and voice, bringing visual consistency and a fresh, new look to brand and marketing communications.

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SNP Technologies

Greeting Cards

I designed a few greeting cards and printed materials that were sold and printed through Shutterfly.

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Greeting Cards

Illustration & Lettering

Random illustrations and hand lettering I’ve created. Some for projects, and some just for fun.

Follow me on Instagram for my latest hand lettering work and process videos!

View selected samples



I enjoy writing about design, careers, identity, and life on my Medium profile.

Google Search

Designing For Humans, and Bots Too

Published June 25, 2019 in UX Collective

Cooking in a wok

Discovering My Cultural Roots Through Cuisine

Published May 17, 2019

a person lost in the darkness of their identity

Same But Different — A Struggle in Asian American Identity

Published February 7, 2019

frail flowers

The Frailty of Life

Published October 10, 2018

a painting on the wall reading Together We Create

Building a System for Email Design & Deployment

Published February 21, 2018 in Prototypr